The other day I heard from a REALTOR® who had just completed the ASP® training. She asked me what inspired me back in the early 1970s to create the concept of Home Staging. At that time I was in real estate in the Bellevue, WA, area and I had become increasingly shocked at how houses […]
Category: ASP Staging Stories
Dare to Compare Home Staging Programs
As you know from my previous articles I am often asked questions about the Accredited Staging Professional® Course (ASP®) by many who consider becoming a Home Stager. Some emails are long; others short. A couple of days ago I received an email with a short and concise question: “Why Home Staging Training with Stagedhomes.com?“ Click […]
REALTOR® Magazine: Dressed to Sell
Stagedhomes.com works tirelessly to get the word out about the impact of the work Accredited Staging Professionals® do for their clients. In fact, one of the main benefits of being an Accredited Staging Professionals® and member of the International Association of Home Staging Professionals® is that we, on your behalf, work diligently to raise awareness […]
How a Quick Response May Be Your Most Effective Marketing Tactic
A while back I searched for a real estate-focused website provider and came upon a vendor whose website caught my attention. It was 10 p.m. – the time I typically am available to do such research. The website provided in-depth information, including a how-to-article that walked me through the various steps I’d have to follow […]
Letter from an Accredited Staging Professional
I am so proud of our Stagedhomes.com trainers! After virtually every class I hear from participants how appreciative they are of the trainer they’ve had. Just the other day our trainer Sandra Holmes shared this letter she had received from Kara who had just taken the ASP® class. Barb Barb Schwarz The Creator of Home […]
Get Ready to move… Start packing! Read These Quick Tips for Staging Your Home
Before you show your home to any potential buyer be sure to go through your whole house with your agent to finish the Staging process. Meanwhile, here are some quick tips to help you start. Follow these general tips and your home will look better than the competition. Staged Homes sell faster and/or for more […]
Conversations with Prospective ASP® Real Estate Agents
Can earning the Accredited Staging Professional® (ASP®) Real Estate Agent Designation help me grow my real estate business? Will my business attract more clients? Will I be able to showcase the benefits of Staging in my marketing campaigns? How can Staging help me stand out in my marketplace? Every day I hear from Realtors® across […]
Raising Awareness of Accredited Staging Professionals® and the International Association of Home Staging Professionals® through Media Outlets
At Stagedhomes.com we work tirelessly to get the word out about the impact of the work Accredited Staging Professionals® do for their clients. We do that by reaching out to both traditional news outlets such as newspapers and radio and television stations and networks. Additionally, we distribute information to non-traditional sources as well, such as […]
The investment of Staging your home is less than your first price reduction!
Many of you have probably heard me share one of my favorite sayings “The investment of Staging your home is less than your first price reduction” in ASP® and ASPM® classes provided by Stagedhomes.com, in published news articles, on television or maybe during a presentation. Given our current market conditions, this message is no doubt […]
Quick Guide to Successful Branding
The other day I was asked how to build a successful brand, and I thought I’d share my answer here at the Stagedhomes.com blog. A brand is essentially a company’s expression of identify and especially a statement of its uniqueness compared to similar businesses in the marketplace. Often branding is referred to as the proper […]