Eliminating Buyer Confusion Through Staging

Earlier this month I shared in a blog post how much I would love to showcase success stories provided by our Accredited Staging Professionals® across the country and abroad. Today I am excited to share with you a success story submitted by Patti Stern, Principal, Interior Decorator and Professional Home Stager of PJ & Company Home Styling, LLC. Want to share your story? Please read more here: https://pages.stagedhomes.com/?p=2623 Barb Barb Schwarz, ASP®, ASPM®, AB, IAHSP® The Creator of Home Staging® CEO www.Stagedhomes.com IAHSP® Founder and Chairwoman of The Board of The International Association of Home Staging Professionals® and Foundation   Eliminating Buyer Confusion Through Staging When I first met with our recent client, Stuart, he shared memories of raising his family, gatherings with friends and 23 years in his beautiful 3,200 square foot contemporary home. The home offered tremendous open space and wonderful features, but for the past several years, key rooms in the home were converted to Stu’s home office suite. The living and dining room housed desks, chairs and video editing equipment — an uninviting space for a young family seeking a place to call home and make their own memories. Realtor, Ellen Levada of Calcagni in Cheshire, CT, recommended our staging services to make the home attractive to buyers, get it sold and for top dollar. With a new home already purchased, Stu was motivated and understood the importance of staging to sell. After our initial meeting he embraced our proposal to stage 14 rooms and showcase the open floor plan, square footage and wonderful architectural details of the home. Buyers today want move-in condition homes with updated decor that can easily fit their lifestyle and furnishings. Fresh modern paint choices in several of the rooms and new carpeting provided a neutral canvas for furnishings and decor. Our team then transformed 14 rooms in the home in a single day to “wow” buyers and help establish an emotional connection to the space. Professional listing photos captured the beauty of the home and in just a short 14 days on the market the home sold! ABOUT PJ & COMPANY HOME STYLING, LLC  PJ & Company Home Styling, LLC has been decorating and staging homes since 2005. Patti Stern, principal, interior decorator and accredited staging professional, and her team provide turnkey, full service home-staging to clients in Connecticut, New York and Massachusetts. She also developed an award winning staging program for luxury home builder, Toll Brothers and was the official interior decorator and home stager for the 2013 Avon Home of Distinction by Pecoy Signature Homes. Patti has been featured in Connecticut Magazine, the Hartford Courant, Danbury News-Times and on NBC CT and FOX TV. For More Information, contact Patti Stern at 203-640-3762 or [email protected] or visit www.PJHomeStyling.com.

The beautiful open living room offers great windows, high ceilings and hardwood floors but as an office suite would not engage buyers. We wanted to show buyers – especially those with children – how they can use the space. We removed all of the office furniture and replaced it with appropriate furnishings including a couch, love seat, and tables. We also painted the walls a more modern, neutral color, and accessorized.

This home’s dining room was open to the living room and featured beautiful natural light but was another room being used as office space. We continued the updated paint color throughout this space and added an elegant dining room table, chairs and accessories.

This spacious master bedroom looked small and uninviting. A warm neutral wall color showcases the rooms size and high ceilings. We replaced the existing bedding with more sophisticated decor in gold and taupe tones to create a modern retreat.

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