Gary Keller, of Keller Williams on Good Morning America: “Price gets you interest; Staging® it gets you offers.”

Earlier this week a segment of Good Morning America featured tips for home sellers to sell their homes in the current market. When Gary Keller, real estate broker and author of SHIFT, shared tips on what sellers must do, he stated: “Price gets you interest; Staging® it gets you offers. I couldn’t agree more, and statistics show that homes do sell faster and for more money when Staged®. As I’ve shared previously on this blog, results from a recently released survey showed that Staged® homes sell almost six times faster than non-Staged® homes. Statistics gathered by shows that 95.6% of homes Staged® by an Accredited Staging Professional, ASP®, sell within 37 days compared to an average of 212 days for non-Staged® homes. ASP® Staged® homes are on the market 83% less time than a non-Staged® home. With an ever-increasing need for Staging® comes the need for professional Home Staging® professionals. Not surprisingly, professional Home Staging® is the fastest growing new career opportunity in the real estate industry. Recommended by top real estate agents and as seen on television, Home Staging is professionally preparing homes for sale, so that they appeal to the most amount of buyers and generate the highest price in the least amount of time on market. In today’s market conditions, Staging sells homes. Home Staging is NOT decorating, fluffing, interior design or redesign! Instead, Home Staging is detailing, de-cluttering, depersonalizing and preparing a seller’s home to give it a “model home” appearance so that the potential buyer can “see” themselves living in the home.


Please click here to view the video Insights to Selling Your Home by ABC News. To learn how you can become an Accredited Home Staging Professional, ASP, or how you as real estate agent can earn the ASP Real Estate Agent designation, please click here.

Barb Barb Schwarz, ASP, ASPM , AB , IAHSP The Creator of Home Staging® President & Founder, President & Founder,

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