Review of Staging to Sell: The Secret to Selling in a Down Market by the Boston Globe

It is my joy to share this article with you that I found today: a review my newest book, Staging to Sell: The Secret to Selling in a Down Market.

I’m so happy that the reporter seemed to really get the essence of what I wrote about, and worked hard to convey.

I hope you will share the article with all you know. Thank you for making such a difference in my life….

Please click here to read the review, published at the website of the San Mateo Association of Realtors(r).



4 thoughts on “Review of Staging to Sell: The Secret to Selling in a Down Market by the Boston Globe

  1. Barb,

    Great article. I think people are catching on that staging works in any market. Why would someone not want their property to look its best when they are trying to sell it. We have seen time and time again that people make money by staging, generally, way more than what the investment in staging costs. Realtors are like corporation CEO’s, their job is to maximize shareholder value in the companies stock. It’s the same for a home owner selling a property. The Realtor must do everything they can to allow that seller to get the most value for their property. Nice job getting the message out there and I look forward to reading the book.

    Best Always,
    Dan Keating

    Partner – Coast Home Staging
    President – IAHSP West Los Angeles

  2. Regardless of the market – hot or slow – Staging WORKS! I am amazed at all the great stories I hear and the fantastic results that Staging brings.

    I am more convinced than ever that Staging is THE BEST marketing tool an agent can use.

    Jeannie Berger, ASPM

  3. I arrived home Friday and received your new book “Staging to Sell: The Secret to Selling in a Down Market” and it’s WONDERFUL!! I would encourage every ASP Realtor and ASP Stager get a copy as quickly as possible, read it, and then incorporate it into your daily life. We also need to tell others of the book so they can read it and make the most of what Barb has to say. I’ve known Barb for 5+ years now whenever she comes out with a new book, we all benefit from her effort to keep us and the concept of home staging in the forefront of the real estate industry. THANK YOU, Barb, once again for a brilliant book!!

    Bette Vos
    Birmingham, AL
    Official ASP Course Trainer
    2009-2010 IAHSP Ambassador Director

  4. Thank you so much for your expertise! All should know staging is imperative, whatever the economy. I did not not it was you who wrote the book. Congrats to you.

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