Do you advertise on Pinterest? Wondering how to add video to your promoted pins? Autoplay video pins aren’t yet commonly used so adding them to your Pinterest marketing now will help you stand out in a sea of still images.
Why Use Pinterest Promoted Video Pins?While videos aren’t as commonly used on Pinterest as other platforms, their numbers are increasing. According to Pinterest’s own calculations, the platform saw a 60% increase in video pins from 2015 to 2016, and that trend has continued in 2017, suggesting users are receptive to seeing video pins. Videos stand out more in users’ feeds, which helps give you an edge over your competition. It’s also worth noting that the March 2017 update to the platform allows promoted videos to autoplay on mobile as soon as viewers come across them in the feed. While Facebook has a larger and more diverse audience, Pinterest has an audience that’s actively using the platform to browse, save ideas and products, and buy. Many people use Pinterest as a tool to research buying decisions, so why wouldn’t you want your video pin to pop up in their searches and show them all of the ways your product can solve their problem?
Click on the information below to learn how you can include VIDEOS in your Pinterest Posts. Brought to you by Social Media Examiner