Real Estate Today: Can staging help a home sell faster? works tirelessly to get the word out about the impact of the work Accredited Staging Professionals® do for their clients. In fact, one of the main benefits of being an Accredited Staging Professionals® and member of the International Association of Home Staging Professionals® is that we, on your behalf, work diligently to raise awareness of our profession. We continually share statistics that show how much faster and for more money Staged homes are sold compared to homes not Staged. We also share the importance of choosing an Accredited Staging Professional® and, as you probably know, we also promote the directory of ASPs® in the United States, Canada and around the world, as well as our directory of Staged homes. We do that by reaching out to both traditional news outlets such as newspapers and radio and television stations and networks. Additionally, we distribute information to non-traditional sources as well, such as to bloggers and podcasters. We also distribute articles ready to be published to REALTOR® associations, companies, industry groups, and of course vendors we work with. Most recently, I was interviewed by Real Estate Today. Click here to listen to the interview. Want to see more of the wonderful publicity we receive on behalf of ASPs®, ASPMs® and IAHSP®? Please click here to visit the® Media Center. How Media Attention Benefits You! You may wonder how all this publicity benefits you as an individual Accredited Staging Professional? While Staging certainly has gained a lot of ground since the early days when I created the concept of Staging, but many consumers, and even real estate industry professionals, are still not educated on the benefits of Staging homes. Each time an article is published we raise awareness of Staging in general, and of course Accredited Staging Professionals specifically. Each time I’m interviewed I always make a point to highlight our most current Staging statistics. Our most current statistics shows that 95% of homes Staged by an Accredited Staging Professional® sell in 11 days or less, compared to an average of 90 days for homes that are not Staged. Homes Staged by Accredited Staging Professionals® stay on the market 88% less time than a home that has not been staged. That information has a tremendous impact when it’s published as many consumers and even REALTORS® may not be aware what a difference Staging makes. I also always mention that features both a national and international directory of Accredited Staging Professionals® and a director of Staged homes on the market. As you can see, the national and international publicity we receive helps you both indirectly, as more and more become educated on Staging, and directly when consumers and REALTORS® look for a Stager in their local market. It is my honor to always be working for you. Barb Barb Schwarz, ASP®, ASPM®, AB, IAHSP® The Creator of Home Staging® CEO IAHSP® Founder and Chairwoman of The Board of The International Association of Home Staging Professionals® and Foundation

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