Barb Schwarz: “The investment of Staging your home is less than your first price reduction!”
Many of you have probably heard me share one of my favorite sayings “The investment of Staging your home is less than your first price reduction” in ASP and ASPM classes, in published news articles, on television or maybe during a presentation. Given our current market conditions, this message is no doubt among the most compelling messages you must relay to your customers and industry professionals.
Consider this:
A few days ago, Trulia, Inc. announced that 25.6 of all homes on the market in the United States had experienced at least one price cut, and the impact for sellers is felt throughout the nation. Trulia’s news release points out that the average discount for price-reduced homes continues to be at 10% off the original listing price. 10%! As ASPs and ASPMs, let’s take action to make sure your sellers don’t have to go through another reduction!
As brokers and agents we have a fiduciary responsibility to get top dollar for the sellers we represent. In an environment of continually sliding home prices we’re responsible for finding creative ways to sell quickly and at the highest possible price. You hold the key to a solution that will enable your sellers to get top dollars: ASP Staging.
Staged homes will usually sell for more money and in a quicker amount of time – here is a link to statistics provided by Stagedhomes.com to prove it. I encourage you to you review how impactful ASP Staging is, and I recommend you share this information with consumers and real estate professionals. Reach out to your sphere of influence and share the staggering numbers provided by Trulia, and tell them how you can help sellers save money before they lower their price.
The investment of Staging is definitely less than a seller’s first price reduction. Make sure you tell everyone you work with.
Barb
Barb Schwarz, ASP, ASPM , AB , IAHSP
The Creator of Home Staging®
President & Founder, StagedHomes.com
President & Founder, IAHSP.com
Click here to see the announcement by Trulia.
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Barb,
This is a great post. I always use your statement that the investment of staging is far less than the first price reduction. The agents that I work with know that every time there is a price reduction is also lowers their commission and how much money are they spending on marketing a property that doesn’t show well or look better than the competition. I have seen in our area where price has been reduced 3-4 times and then they finally call us in to stage it. If the staging was done before it was put on the MLS and before photos were taken and the property is priced right from the start that they probably would not have had so many price reductions. With out goal being to shorten the days on market and to maximize home sellers equity then ASP Home Staging is a MUST for every property that is being listed.
Sandra Holmes
Home Staging Concepts
IAHSP and MASP