Many of you have probably heard me share one of my favorite sayings “The investment of Staging your home is less than your first price reduction” in ASP and ASPM classes, in published news articles, on television or maybe during a presentation. Given our current market conditions, this message is no doubt among the most compelling messages you must relay to your customers and industry professionals. Consider this: A few days ago, Trulia, Inc. announced that 25.6 of all homes on the market in the United States had experienced at least one price cut, and the impact for sellers is felt throughout the nation. Trulia’s news release points out that the average discount for price-reduced homes continues to be at 10% off the original listing price. 10%! As ASPs and ASPMs, let’s take action to make sure your sellers don’t have to go through another reduction! As brokers and agents we have a fiduciary responsibility to get top dollar for the sellers we represent. In an environment of continually sliding home prices we’re responsible for finding creative ways to sell quickly and at the highest possible price. You hold the key to a solution that will enable your sellers to get top dollars: ASP Staging. Staged homes will usually sell for more money and in a quicker amount of time – here is a link to statistics provided by Stagedhomes.com to prove it. I encourage you to you review how impactful ASP Staging is, and I recommend you share this information with consumers and real estate professionals. Reach out to your sphere of influence and share the staggering numbers provided by Trulia, and tell them how you can help sellers save money before they lower their price. The investment of Staging is definitely less than a seller’s first price reduction. Make sure you tell everyone you work with. Barb Barb Schwarz, ASP, ASPM , AB , IAHSP The Creator of Home Staging® President & Founder, StagedHomes.com President & Founder, IAHSP.com Click here to see the announcement by Trulia. Do you use Twitter? Re-Tweet for a Chance to Win Barb’s Latest Book. Please click here for more information.