Conversations with Prospective ASP® Real Estate Agents

Can earning the Accredited Staging Professional® (ASP®) Real Estate Agent Designation help me grow my real estate business? Will my business attract more clients? Will I be able to showcase the benefits of Staging in my marketing campaigns? How can Staging help me stand out in my marketplace? Every day I hear from Realtors® across the United States wanting to know about Staging. Most want to know how it would benefit them to add Staging to their Realtor® business model, and what they can expect from earning the Accredited Staging Professional® (ASP®) Real Estate Agent Designation. Here are some of the questions I have received during recent conversations with prospective ASPs® Real Estate Agents. Do I really need to know Staging as a Realtor®? As a Realtor® you’re charged with the task of making a property stand out among others in your marketplace. Sellers look to you for guidance, and they want to know what you will do to sell their home faster and for the highest price possible. Earning the Accredited Staging Professional® (ASP®) Real Estate Agent Designation will teach you how Staging works, and how to effectively communicate the benefits of Home Staging to your prospective clients. Will Staging help sell my listings? Yes it will, and we have the numbers to proof it! Statistics gathered by shows that 95.6% of homes Staged® by an Accredited Staging® Professional®, ASP®, sell within 37 days compared to an average of 212 days for non-Staged® homes. ASP® Staged® homes are on the market 83% less time than a non-Staged® home. One of my Staging phrases I developed along the way is, “Buyers ONLY know what they See, not the way it’s going to be!” Staging helps prospective buyers visualize what it will be to live in a home. These days most consumers start their search online and it is absolutely essential that a home for sale shows well before a prospective buyer has visited the property. A Staged home will have a tremendous impact both online and in person. Another of my favorite sayings is “The investment of Staging your home is less than your first price reduction.” Given our current market conditions, this message is no doubt among the most compelling messages you must relay to sellers. How will I learn to teach my sellers about Staging, and how will I be able to showcase the impact of Staging to them? As we want you to become successful. Once you have completed the Accredited Staging Professional® Real Estate Agent Course you will have access to a tremendous platform of support materials at the Staging University®. You will be able to download presentations, letters, and you will have access to a huge library of before and after pictures that you can use when you communicate the benefits of Staging to prospective customers. What is my responsibility as a Realtor® and what is that of the Stager? Staging requires teamwork between the agent, Stager, and the seller, and everyone has an important role. The agent manages the client relationship; the Stager helps set the scene to get the home sold faster and for more money.

Read about the ASP® Real Estate Agent Home Staging Training Course here.

Happy ASP® Staging, Barb Barb Schwarz, ASP®, ASPM®, AB, IAHSP® The Creator of Home Staging® CEO® IAHSP® Founder and Chairwoman of The Board of The International Association of Home Staging Professionals® and Foundation

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