The Stories behind my Staging Sayings – Part One

For nearly forty years I’ve shared my knowledge of Home Staging through presentations across the country, and through the Accredited Staging Professional and Masters Courses. During those years I’ve developed many sayings in order to effectively communicate the benefits of Home Staging to real estate professionals, sellers and of course Home Stagers. In the following series I thought I would share what was behind each of these sayings. Barb Barb Schwarz, The Creator of Home Staging® Founder/CEO® Founder/Chairwoman of The International Association of Home Staging Professionals®  

This Staging Saying I made up when I stood outside a seller’s home and it was covered with tall trees and overgrown bushes! So trim them Mr. Seller! You can use it many ways such as for crowded counters. You can’t sell the counters either if you can’t see them! I wrote this saying after a FSBO sold their house on their own, once I Staged it, without getting paid first, to their best friends. That was the day I learned even best friends do not have the imagination to know ahead of time what it could look like & to never Stage Houses until you get the sellers name on the dotted line first! I created and built the industry of Home Staging, all these 40 years, on the mistakes I made first & then taught myself how to do it right from the beginning.

This Is one of my main Staging Sayings I developed through the years. It tells sellers that now their home has become a house and the house has become a product for sale so now it needs to be Staged!

Too many sellers try to sell their homes vacant. This Staging Saying I made up while standing in a vacant living room with a seller. Showing him pictures of other vacant homes that I had Staged while we stood in his vacant house got the point across! He could see then his vacant house wasn’t making it sell at all.

We don’t want the house vacant, and we don’t want the house stuffed full. There is a balance in the middle but always remember, in the end, ‘Less is More.”

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