Top 5 Real Estate Marketing Trends 2019
You may be well aware of what your local community is interested in when it comes to real estate, but it’s good to have a bigger picture of the industry too. Here are the top five real estate marketing trends of 2019.
Finding Your Audience Online
You’ve probably heard about this one a lot so it won’t come as a surprise. Having an online presence is essential nowadays for anyone and everyone who wants to be successful at their job. Your website and social media profiles will be your constant source of first-time and repeat customers and will help you get more exposure.
This trend is definitely not something new as it has been around for over a decade now. Major companies such as Trulia and Nextdoor have used their online presence to their advantage luring in more and more clients. It’s crucial for you to acknowledge and understand the importance of social media, aggregated property listing websites, and agency sites as they play a huge role in the industry.
If you are still uncertain, here are some statistics for you to change your mind:
Dedicating Time to a Certain Location
- Google searches related to real estate have grown by 253% from 2008 to 2012. This means that people are turning to the World Wide Web to seek out their new property rather than looking elsewhere.
- 42% of homebuyers prefer using the Internet prior to checking other places. This means that almost half of all of your potential customers will first look online before, for example, reading a newspaper.
- 70% of homebuyers between the ages of 72 and 92 say that they use the Internet. This means that whichever target market you have – young or old – they will all search online for real estate.
While an online presence can help you reach people from all around the world, it’s still important to remember about working more locally. Dedicating time to a certain location will make your efforts more focused, which will in turn yield better results.
A lot of the information a customer is looking for can easily be found online. However, a Google search is not always enough. This is why professionals in the real estate industry started using hyperlocalizing as the foundation of their strategy.
To put it simply, hyperlocalizing is the process of focusing your marketing efforts on a single neighborhood or a number of neighborhoods. If you specialize in a few thousand homes, you become an expert in this local area of yours.
Statistics also prove the value if hyperlocalizing and the trends accompanying it:
- 95% of real estate agents believe that knowing the local market is either “very” or “extremely” important. This means that almost all industry professionals agree on this and you should too.
- 69% of homebuyers who start searching on a branded real estate website first use local keywords (e.g. “Miami homes for sale”). This means that many of your potential clients will already have a general idea of where they want their house to be located. After that, it’s up to you to persuade them your house is the one they are looking for.
Multichannel marketing has been a trend in many other industries for a while and it’s now reaching the real estate industry too. Many professionals who have established themselves online have turned to multichannel marketing as a means of reaching even more potential customers.
This marketing strategy is about using a variety of channels for engaging with and converting customers. These channels can be anything from your website and social media to mobile apps and emails. Even physical advertising can be added to the mix as long as you utilize it properly.
After your potential customer looked online, they will still turn to offline channels too. By appearing in front of your audience more often and in different places you make them trust you more by gradually removing the barrier between you.
Here are some statistics to illustrate the effectiveness and importance of multichannel marketing:
Using Video for Storytelling
- 28% of people who use print advertising in newspapers to look for what they need also use the Internet. This means that a good chunk of your target audience will be using several channels for their search at the very beginning.
- Real estate has the highest rate for mobile email opens (along with TV/radio/film and event planning). This means that your chances to succeed at email marketing are extremely high.
You may be a bit surprised to see video as a trend here, but it has actually been around for a while in the real estate industry. Using videos for storytelling is something so obvious yet so overlooked by many specialists in this field. This is why it gives you the opportunity to set yourself apart from others by answering the questions home buyers may have.
Your videos can be about almost anything. For instance, you can introduce your team (if you have one) or make a video about houses in a particular neighborhood. Videos with market updates, tips and tricks for buyers, events and open houses, and tours of the local area are all great examples of what you can make.
There are lots of statistics that prove the effectiveness of videos too:
Accepting New Technologies
- Half of the homebuyers of all generations (from Millenials to the Silent Generation) found video tours helpful. This points to the fact that any target audience will be interested in your videos.
- 39% of homebuyers use online video sites to search for homes. This means that videos should be one of your channels in your multichannel marketing strategy.
Last but not least, accepting new technologies can aid you tremendously when it comes to digital marketing. This trend is directly related to multichannel marketing, having an online presence, and using video for storytelling.
You could start implementing QR codes, chatbots, Virtual Reality, or Artificial Intelligence into your marketing. In fact, there are so many new inventions created every year that you have plenty of technologies to choose from.
Here are some statistics proving how awesome technology is:
- 36% of homebuyers wished that their agent had leveraged technology better to streamline the process. This shows that your customers want you to embrace new technologies.
- In 2018, 21% of brokers and 27% of agents spent between $501 and $ 2,000 on technology. This means that many real estate specialists also want to go forward with this trend.
All in all, these real estate marketing trends do not seem intimidating at all. If you find a way, how to use them to your own benefit, you will definitely start seeing a positive change in your advertising campaign.
Pro Tip :
Adopting and implementing new accounting software for your real estate business such as QuickBooks Cloud Hosting
on a Citrix Xendesktop VDI
is a popular trend in the real estate world for managing business accounting.
Frank Hamilton has been working as a translator at translation service TheWordPoint. He is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English.
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