13 Ways Home Stagers Can Use Digital Marketing to Boost Sales

Photo by Francesca Tosolini on Unsplash As a home stager, you are familiar with trade shows and seminars. You invest in fliers and brochures to hand out at open house events. What if you could decrease your marketing budget and get an even higher ROI for the money you spend? Digital marketing gives you easy […]

Blockchain & the Real Estate Industry

Image Source:  Unsplash Technology is having a huge impact on the real estate industry, and as home stagers, you’ve probably already felt it. You now need to cater to virtual walkthroughs powered by virtual reality (VR) technology and you’ve also probably felt the threat that comes from sites like Zillow and Trulia. One of the […]

Virtual Reality versus Actual Reality in Real Estate

by Jennie Norris, IAHSP Chairwoman, Owner of Sensational Home Staging – We Stage Colorado Virtual Reality can be traced back to 1935 as a science fiction and movie tool that was not used in the real estate industry to any major effect until about 3 years ago when Matterport hit the scene. The idea of […]

3 Ways To Attract Millennial Home Buyers With Your Social Media

In the Millennials picture of the world, it is not entirely wise to take root too deeply. These are free people who do not tolerate restrictions, frameworks, stereotypes, and prohibitions. They are willing to pay for impressions – but they are not ready to pay for material values, and even more so, to make long-term […]