4 Options for Generating Business If You’re A Realtor

There are many rewards to being a realtor. You have unlimited earning potential, and you can also help people either sell or find the homes of their dreams. However, the key to succeeding at being a realtor is to generate as much business as you can. You can do the following things in order to […]

How to Write Eye-Catching Ad Description When Selling Your House

Selling your property, with so many competitors available on the market, can be challenging. You are not the first real estate agent or house owner who decided to write an ad about their house, so writing it properly matters. According to Small Biz Genius, 93% of people look for potential properties to buy by visiting […]

IAHSP® Magazine – April Issue is All about COLOR

If you want to be part of a growing community of professional Home Stagers worldwide, check out the International Association of Home Staging Professionals®. This association is comprised of real estate agents and pro-stagers from around the globe and is the largest and longest-running industry trade association. Since 1999, IAHSP® has set standards of education, […]

The Real Estate Agent’s Guide to the Home Staging Industry

Check out this publication – “The Real Estate Agent’s Guide to the Home Staging Industry,” to learn everything you need to know as a real estate agent when it comes to Home Staging. From expected pricing, statistics, process, who to hire and why, benefits to YOU and your clients, and much more, use this guide […]

Real Estate Marketing: How to Incorporate Video Into Your Content Strategy

Videos might’ve never occurred to you while putting together listings, answering FAQs, and polishing your real estate marketing website. However, they should’ve. Listings with videos receive a lot more attention than those with pictures only. Plus, it’s a fantastic way to display personality, trustworthiness, and your qualities as an agent. It only works if you […]

13 Ways Home Stagers Can Use Digital Marketing to Boost Sales

As a home stager, you are familiar with trade shows and seminars. You invest in fliers and brochures to hand out at open house events. What if you could decrease your marketing budget and get an even higher ROI for the money you spend? Digital marketing gives you easy and open access to potential customers […]

13 Ways Home Stagers Can Use Digital Marketing to Boost Sales

Photo by Francesca Tosolini on Unsplash As a home stager, you are familiar with trade shows and seminars. You invest in fliers and brochures to hand out at open house events. What if you could decrease your marketing budget and get an even higher ROI for the money you spend? Digital marketing gives you easy […]

Blockchain & the Real Estate Industry

Image Source:  Unsplash Technology is having a huge impact on the real estate industry, and as home stagers, you’ve probably already felt it. You now need to cater to virtual walkthroughs powered by virtual reality (VR) technology and you’ve also probably felt the threat that comes from sites like Zillow and Trulia. One of the […]

Virtual Reality versus Actual Reality in Real Estate

by Jennie Norris, IAHSP Chairwoman, Owner of Sensational Home Staging – We Stage Colorado Virtual Reality can be traced back to 1935 as a science fiction and movie tool that was not used in the real estate industry to any major effect until about 3 years ago when Matterport hit the scene. The idea of […]

3 Ways To Attract Millennial Home Buyers With Your Social Media

In the Millennials picture of the world, it is not entirely wise to take root too deeply. These are free people who do not tolerate restrictions, frameworks, stereotypes, and prohibitions. They are willing to pay for impressions – but they are not ready to pay for material values, and even more so, to make long-term […]