How to Build Strong Client Relationships in Home Staging

You know how important strong client relationships are if you’re in the home staging business. You get new leads from real estate agents and other industry professionals. If you don’t have a strong working relationship with the people who send new gigs your way, your operation will quickly fizzle out and fail. According to the […]

IAHSP EU Conference and Awards 2022 – Join us in Portugal – May 2022!

The IAHSP®’s European Home Staging Conference and Expo is just around the corner, and we are here to fill you in on those all-important details! You really won’t want to miss out on what is set to be a brilliant weekend for the Home Staging industry. This year, the conference will be held in Lisbon’s Pestana […]

Why Being The Low-Ball Leader Never Pays

by Jennie Norris, President & CEO, Stagedhomes.com, CEO, Sensational Home Staging – We Stage Colorado, Chairwoman, IAHSP PRICING. We need to talk about it in order to understand it for our industry, and yet so many stagers are afraid to talk openly about pricing and what their market supports. As such we have an industry […]

Did You Know? Pro Home Stagers can make 6+ figures when taught how to Build a Successful Business.

Home Staging is a great career option for those people who are creative, enjoy a fast-paced environment, and can process changes without getting too stressed. Unlike a normal 8-5 job where you get paid based on your estimated worth, are told when to take lunch, when to take vacation and what your value is, owning […]

The Real Estate Agent’s Guide to the Home Staging Industry

Check out this publication – “The Real Estate Agent’s Guide to the Home Staging Industry,” to learn everything you need to know as a real estate agent when it comes to Home Staging. From expected pricing, statistics, process, who to hire and why, benefits to YOU and your clients, and much more, use this guide […]

13 Ways Home Stagers Can Use Digital Marketing to Boost Sales

As a home stager, you are familiar with trade shows and seminars. You invest in fliers and brochures to hand out at open house events. What if you could decrease your marketing budget and get an even higher ROI for the money you spend? Digital marketing gives you easy and open access to potential customers […]

13 Ways Home Stagers Can Use Digital Marketing to Boost Sales

Photo by Francesca Tosolini on Unsplash As a home stager, you are familiar with trade shows and seminars. You invest in fliers and brochures to hand out at open house events. What if you could decrease your marketing budget and get an even higher ROI for the money you spend? Digital marketing gives you easy […]

10 Steps for Strategic Planning for Your Business

Any business needs to have a strategic plan in place if they want a chance of success. You can set up your own strategic plan without getting discouraged or overwhelmed by the details and set yourself up for success – read on for the 10 steps how!   1. Build a Team Strategic planning isn’t […]

How Realtors Can Learn How to Include Staging as Part of Their Business Offerings

Working as a realtor can be enriching and fun. It can be a superb career option for people who are passionate about aiding others. It can be just as superb a career path for those who are enthusiastic about properties of all kinds. Home staging is a big aspect of working as a successful and […]

Where Do I Belong? Answering the Questions Surrounding Home Staging Industry Associations and the Future

The home staging industry was birthed in 1972 and it was not until 1999 that any sort of organized entity was formed to help guide the industry. The first industry association, The International Association of Home Staging Professionals® (IAHSP®), was started by the Founder of the industry as an entity to help guide the industry […]