13 Ways Home Stagers Can Use Digital Marketing to Boost Sales

Photo by Francesca Tosolini on Unsplash As a home stager, you are familiar with trade shows and seminars. You invest in fliers and brochures to hand out at open house events. What if you could decrease your marketing budget and get an even higher ROI for the money you spend? Digital marketing gives you easy […]

Virtual Reality versus Actual Reality in Real Estate

by Jennie Norris, IAHSP Chairwoman, Owner of Sensational Home Staging – We Stage Colorado Virtual Reality can be traced back to 1935 as a science fiction and movie tool that was not used in the real estate industry to any major effect until about 3 years ago when Matterport hit the scene. The idea of […]

10 Steps for Strategic Planning for Your Business

Any business needs to have a strategic plan in place if they want a chance of success. You can set up your own strategic plan without getting discouraged or overwhelmed by the details and set yourself up for success – read on for the 10 steps how!   1. Build a Team Strategic planning isn’t […]

How Realtors Can Learn How to Include Staging as Part of Their Business Offerings

Working as a realtor can be enriching and fun. It can be a superb career option for people who are passionate about aiding others. It can be just as superb a career path for those who are enthusiastic about properties of all kinds. Home staging is a big aspect of working as a successful and […]

Where Do I Belong? Answering the Questions Surrounding Home Staging Industry Associations and the Future

The home staging industry was birthed in 1972 and it was not until 1999 that any sort of organized entity was formed to help guide the industry. The first industry association, The International Association of Home Staging Professionals® (IAHSP®), was started by the Founder of the industry as an entity to help guide the industry […]

15 Interior Design Tips to Impress Guests Instantly

Everyone wants to make a good impression when they welcome their guests into their home – it’s natural to want so. While you should decorate your house entirely by your taste, this doesn’t mean that you shouldn’t keep your guests in mind because at some point or another we all have guests in our homes […]

How the Age of Remote Work Is Reshaping the Real Estate Industry

Remote work options are rapidly transforming many industries, but they’re particularly impactful in real estate. Agents in the field will notice an increase in clients who are remote workers, as well as a shift in their expectations and needs.   Image Source: Unsplash Real estate agents often understand the value of working remotely: remote work […]