How to Build Strong Client Relationships in Home Staging

You know how important strong client relationships are if you’re in the home staging business. You get new leads from real estate agents and other industry professionals. If you don’t have a strong working relationship with the people who send new gigs your way, your operation will quickly fizzle out and fail. According to the […]

IAHSP EU Conference and Awards 2022 – Join us in Portugal – May 2022!

The IAHSP®’s European Home Staging Conference and Expo is just around the corner, and we are here to fill you in on those all-important details! You really won’t want to miss out on what is set to be a brilliant weekend for the Home Staging industry. This year, the conference will be held in Lisbon’s Pestana […]

IAHSP MAGAZINE – January 2022 Issue is here!

Our IAHSP Magazine January 2022 issue has lots of great info on Goal Setting, Resolutions for Life, Business Planning and featured interviews with a top Stager in the US and our Global Operations Director from the UK. The magazine link is sent to all current IAHSP members. If you are not a current IAHSP member, […]

Why Being The Low-Ball Leader Never Pays

by Jennie Norris, President & CEO, Stagedhomes.com, CEO, Sensational Home Staging – We Stage Colorado, Chairwoman, IAHSP PRICING. We need to talk about it in order to understand it for our industry, and yet so many stagers are afraid to talk openly about pricing and what their market supports. As such we have an industry […]

How to Write Eye-Catching Ad Description When Selling Your House

Selling your property, with so many competitors available on the market, can be challenging. You are not the first real estate agent or house owner who decided to write an ad about their house, so writing it properly matters. According to Small Biz Genius, 93% of people look for potential properties to buy by visiting […]

IAHSP® Magazine – April Issue is All about COLOR

If you want to be part of a growing community of professional Home Stagers worldwide, check out the International Association of Home Staging Professionals®. This association is comprised of real estate agents and pro-stagers from around the globe and is the largest and longest-running industry trade association. Since 1999, IAHSP® has set standards of education, […]

The Real Estate Agent’s Guide to the Home Staging Industry

Check out this publication – “The Real Estate Agent’s Guide to the Home Staging Industry,” to learn everything you need to know as a real estate agent when it comes to Home Staging. From expected pricing, statistics, process, who to hire and why, benefits to YOU and your clients, and much more, use this guide […]

13 Ways Home Stagers Can Use Digital Marketing to Boost Sales

As a home stager, you are familiar with trade shows and seminars. You invest in fliers and brochures to hand out at open house events. What if you could decrease your marketing budget and get an even higher ROI for the money you spend? Digital marketing gives you easy and open access to potential customers […]

13 Ways Home Stagers Can Use Digital Marketing to Boost Sales

Photo by Francesca Tosolini on Unsplash As a home stager, you are familiar with trade shows and seminars. You invest in fliers and brochures to hand out at open house events. What if you could decrease your marketing budget and get an even higher ROI for the money you spend? Digital marketing gives you easy […]

Virtual Reality versus Actual Reality in Real Estate

by Jennie Norris, IAHSP Chairwoman, Owner of Sensational Home Staging – We Stage Colorado Virtual Reality can be traced back to 1935 as a science fiction and movie tool that was not used in the real estate industry to any major effect until about 3 years ago when Matterport hit the scene. The idea of […]